Woo hoo! Today was the unveiling of the new Wild Reads Themed ReadsinMa.org page! And with that unveiling comes the announcement of what plans the MBLC has in promoting our summer reading 2008 campaign.
This summer our ads will appear online in six of our major newspapers--The Berkshire Eagle, The Boston Globe, Cape Cod Times, Daily Hampshire Gazette, Springfield Republican & The Worcester Telegram. At this very moment, two radio stations are running a 30 second ad on Bostons' KISS 108 AM and Berkshires' WBRK 1340 AM. To listen to the recordings, visit our summer reading wiki.
Thanks goes out to both Celeste Bruno (our MBLC PR guru) & Buyer Advertising for such colorful imagery.
P.S. This might be a good time for one to change their templates to reflect the 2008 themes as seen in the Brookline example. To find out how to change your template(s), sign up for a upcoming workshop OR you can subscribe to our ReadsinMa.org listserv for assistance. Here you'll find handy instructions like this offered by the Seekonk Public Library a ReadsinMa.org participant on managing your program.
